The landscape of the ever-evolving technology, especially on digital platforms used by most celebrities especially on their video content, gets continuously being favored.
Most of the celebrities such as the Musicians, comedians, socialites, entertainers, models etc. have most of their investments banked in the video marketing. But why should they jump over to the live streaming more often than the normal visual media platforms? Simple—it’s better and comes with lots of benefits to both the celebrities and their viewers.
Live video broadcasting is the upgraded 21st-century video trend that is quite increasingly becoming popular across the social platforms since the fans who are the target audience get a unique and distinct experience interacting with celebrities in real time.
Huge Video Popularity
The live streaming will capitalize on the popularity that the video content will gain. This live experience has a very important benefit over the type of video saved and later viewed as the viewers experience during the live broadcast will remain one-of-a-kind as well as outdo the editing and post-production process.
Live streams carry the element of unpredictability during its online delivery to the viewers. This equates to a total piece of content that is authentic. As most of the online traffic is fast turning to online videos, authentic content will surely get the job done.
Influence on Content Direction
This benefit includes the viewership influence on where the broadcast content is pulled to judging from fans real time reaction and comments. This will set the broadcaster, the celebrity, in this case, to acknowledge and respond to their inputs in a two-way conversational process.
The strategy behind the spontaneous live stream is very appealing and beneficial hence celebrities will need to maximize the potential of their reach to their fans by using the multiple live platforms for videos available.
For the live stream to happen at the same time, you’ll need the use of live streaming devices that is notable and efficiently such as the Freedocast Pro device available on its platform.
This will link the video source and start live streaming of your events in HD to Facebook Live, Twitter, Periscope, and YouTube Live reaching your audience anytime, anywhere in the world.
Facebook Live is the major platform that brings most eyeballs to your content from its good face-to camera videos, studio broadcasts, and live-action shots that will reach lots of people as well as getting most feedback at the same time. This goes for YouTube as well.
The periscope feature enables live broadcast to viewers at two levels, which is from its platform as well as on twitter. Periscope is merged on twitter where live twitter videos will appear as tweets and this is great for celebrities to stream short and spur-of-the-moment videos at their events or happenings. So, live stream your events anytime anywhere across the world.
All these benefits of live and HD streaming should catapult celebrities to use this live digital platform to interact with their fans who are the biggest consumers of their brand and connect with them.